Mastermart

I don’t watch a whole lot of TV these days…but one of my favorite shows on TV to watch is Masterchef. However, I am getting tired of seeing them advertise Walmart beef on the show. Here is a little clip from last weeks show:

There are a few things I have to say about this….

#1 The word “stunning” used to describe this industrialized corn fed beef is not a word I would ever use to describe it. “future recall” or “false advertising” might be better describing words.
#2 Grant makes sure to emphasize Walmart as the generous provider…which “sells the highest quality choice steak.” The highest quality choice steak? There is no high and low quality “choice” its all the same grade. Grading only focuses on intramuscular fat..a.k.a. marbling..not nutritional content, how it was raised, what it was fed..etc. Any “higher” and the grade would be “prime” and lower and the grade would be “select”.
#3 Notice that Ramsay acknowledged the cut of beef, but didn’t promote or acknowledge that it came from Walmart? That is because he knows better than to promote industrialized Grade A shit…he is executive producer of the show however, so he doesn’t get off the hook that easy. Come on Ramsay…Walmart?? Really?

I did a little more research and hopped on over to Walmarts website to see if I could see where these “high quality choice” steaks came from…. I found absolutely nothing.

Masterchef may not have sparked my interest in buying Walmart beef, but it has made me curious to know where it comes from.

What are your thoughts? Where do you get your beef?

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1 comment
  1. molly said:

    damn product placement. i cringe at the thought of putting that meat in my mouth.

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